Empresas más comprometidas, hacen un destino turístico más competitivo

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A safe decision
COMMITMENT to PUERTO DE LA CRUZ

COMMITMENT to Puerto de la Cruz, is a distinction that recognises those organisations that are most committed to fulfilling the expectations of their clients and advancing in the important role that they should play in the society of which they form a part.

The brand

Customer value

Professional management focused on improving customer experience and satisfaction.

Focus on safety

Management based on prevention and regulatory compliance.

Responsible

Contribution to the growth and development of an active participation in the environment and society in which it operates.

The process

Independent

A rigorous and independent method of distinction, continuously adapting to the needs of the tourism context and the client.

Continuous monitoring

A monitoring and follow-up process that ensures the integrity of recognition over time.

Accompaniment

A programme that proposes new challenges to the distinguished organisations to improve the value for the visitor and the environment.

A way of highlighting the involvement of organisations in the progress of the city, of adding to the socio-economic environment of this tourist destination and of being a participant in what is happening around it, trying to evolve, economically and socially with it.

This distinction is awarded independently, within the framework of the Puerto de la Cruz Tourism Revitalisation Programme, which aims to promote greater professionalisation of the business sector, linking its sustainable growth, fostering innovation and improving the visitor experience, helping these organisations to make the journey together.

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For visitors who have chosen Puerto de la Cruz for their holidays, it is an easy way to identify which companies best understand the value of the customer and their role in contributing to the common good, thus representing a more transparent and sound purchasing decision.


These organisations are rigorously subjected to annual monitoring, which ensures that the conditions and commitments for the use of the brand are maintained over time.

COMMITMENT to PUERTO DE LA CRUZ,
the sure value,
the responsible decision.

Find out which entities you can trust with your stay, your shopping, your leisure, your excursion, etc. in this incredible city.